Kellog on Advertising and Media
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amikomlib-28372016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAKellog on Advertising and MediaBobby J. CalderExplains the revolutionized world of advertising. This book reveals the challenges facing marketers including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising. Based on the research and case stJohn Wiley & SonsTEXT |
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Universitas Amikom Yogyakarta |
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Perpustakaan Yogyakarta |
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Explains the revolutionized world of advertising. This book reveals the challenges facing marketers including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising. Based on the research and case st |
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Explains the revolutionized world of advertising. This book reveals the challenges facing marketers including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising. Based on the research and case st Bobby J. Calder Kellog on Advertising and Media |
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TEXT |
author |
Bobby J. Calder |
author_facet |
Bobby J. Calder |
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Bobby J. Calder |
title |
Kellog on Advertising and Media |
title_short |
Kellog on Advertising and Media |
title_full |
Kellog on Advertising and Media |
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Kellog on Advertising and Media |
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Kellog on Advertising and Media |
title_sort |
kellog on advertising and media |
publisher |
John Wiley & Sons |
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1742475676669181953 |