Kellog on Advertising and Media

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Main Author: Bobby J. Calder
Format: TEXT
Published: John Wiley & Sons
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id amikomlib-2837
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spelling amikomlib-28372016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAKellog on Advertising and MediaBobby J. CalderExplains the revolutionized world of advertising. This book reveals the challenges facing marketers including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising. Based on the research and case stJohn Wiley & SonsTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic Explains the revolutionized world of advertising. This book reveals the challenges facing marketers including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising. Based on the research and case st
spellingShingle Explains the revolutionized world of advertising. This book reveals the challenges facing marketers including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising. Based on the research and case st
Bobby J. Calder
Kellog on Advertising and Media
description
format TEXT
author Bobby J. Calder
author_facet Bobby J. Calder
author_sort Bobby J. Calder
title Kellog on Advertising and Media
title_short Kellog on Advertising and Media
title_full Kellog on Advertising and Media
title_fullStr Kellog on Advertising and Media
title_full_unstemmed Kellog on Advertising and Media
title_sort kellog on advertising and media
publisher John Wiley & Sons
publishDate
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