Kellog on Advertising and Media

Kellog on Advertising and Media

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Bibliographic Details
Main Author: Bobby J. Calder
Format: TEXT
Published: John Wiley & Sons
Subjects:
Explains the revolutionized world of advertising. This book reveals the challenges facing marketers including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising. Based on the research and case st
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