Corporate Social Responsibility : Doing the Most Good for Your Company and Your Cause

Corporate Social Responsibility : Doing the Most Good for Your Company and Your Cause

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Bibliographic Details
Main Author: Philip Kotler
Format: TEXT
Published: John Wiley & Sons
Subjects:
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the worlds foremost voices on business and marketing, and coauthor Nancy Lee explain
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