APA (7th ed.) Citation

Helsen, K. Global Marketing Management, 4e. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Helsen, Kristian. Global Marketing Management, 4e. John Wiley & Sons.

MLA (8th ed.) Citation

Helsen, Kristian. Global Marketing Management, 4e. John Wiley & Sons.

Warning: These citations may not always be 100% accurate.