Global Marketing Management, 4e
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amikomlib-29592016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAGlobal Marketing Management, 4eKristian HelsenGlobal Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing.Rather than being bound by the traditional bilateral view of competition and marketing, Kotabe and Helsen emphasize the multilateral nature of marketing. This John Wiley & SonsTEXT |
| institution |
Universitas Amikom Yogyakarta |
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Perpustakaan Yogyakarta |
| topic |
Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing.Rather than being bound by the traditional bilateral view of competition and marketing, Kotabe and Helsen emphasize the multilateral nature of marketing. This |
| spellingShingle |
Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing.Rather than being bound by the traditional bilateral view of competition and marketing, Kotabe and Helsen emphasize the multilateral nature of marketing. This Kristian Helsen Global Marketing Management, 4e |
| description |
|
| format |
TEXT |
| author |
Kristian Helsen |
| author_facet |
Kristian Helsen |
| author_sort |
Kristian Helsen |
| title |
Global Marketing Management, 4e |
| title_short |
Global Marketing Management, 4e |
| title_full |
Global Marketing Management, 4e |
| title_fullStr |
Global Marketing Management, 4e |
| title_full_unstemmed |
Global Marketing Management, 4e |
| title_sort |
global marketing management, 4e |
| publisher |
John Wiley & Sons |
| publishDate |
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| _version_ |
1742475708045721600 |