Marketing Concepts and Strategies

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Dades bibliogràfiques
Autor principal:	William M. Pride
Format:	TEXT
Publicat:	Houghton Mifflin Company
Matèries:	Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary cover
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