Consumer Behavior, 4e
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amikomlib-30542016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAConsumer Behavior, 4eDeborah J. MaclnnisActive field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examplHoughton Mifflin CompanyTEXT |
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Universitas Amikom Yogyakarta |
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Perpustakaan Yogyakarta |
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Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world exampl |
| spellingShingle |
Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world exampl Deborah J. Maclnnis Consumer Behavior, 4e |
| description |
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| format |
TEXT |
| author |
Deborah J. Maclnnis |
| author_facet |
Deborah J. Maclnnis |
| author_sort |
Deborah J. Maclnnis |
| title |
Consumer Behavior, 4e |
| title_short |
Consumer Behavior, 4e |
| title_full |
Consumer Behavior, 4e |
| title_fullStr |
Consumer Behavior, 4e |
| title_full_unstemmed |
Consumer Behavior, 4e |
| title_sort |
consumer behavior, 4e |
| publisher |
Houghton Mifflin Company |
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| _version_ |
1742475733317451776 |