The Marketing Book

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Main Author: Michael J. Baker
Format: TEXT
Published: Business One Irwin
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id amikomlib-3206
record_format oai_dc
spelling amikomlib-32062016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAThe Marketing BookMichael J. BakerThis fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhaulBusiness One IrwinTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhaul
spellingShingle This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhaul
Michael J. Baker
The Marketing Book
description
format TEXT
author Michael J. Baker
author_facet Michael J. Baker
author_sort Michael J. Baker
title The Marketing Book
title_short The Marketing Book
title_full The Marketing Book
title_fullStr The Marketing Book
title_full_unstemmed The Marketing Book
title_sort marketing book
publisher Business One Irwin
publishDate
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