The Marketing Book
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Butterworth-Heinemann
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amikomlib-32072016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAThe Marketing BookMichael J. BakerThis fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhaulButterworth-HeinemannTEXT |
| institution |
Universitas Amikom Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| topic |
This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhaul |
| spellingShingle |
This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhaul Michael J. Baker The Marketing Book |
| description |
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| format |
TEXT |
| author |
Michael J. Baker |
| author_facet |
Michael J. Baker |
| author_sort |
Michael J. Baker |
| title |
The Marketing Book |
| title_short |
The Marketing Book |
| title_full |
The Marketing Book |
| title_fullStr |
The Marketing Book |
| title_full_unstemmed |
The Marketing Book |
| title_sort |
marketing book |
| publisher |
Butterworth-Heinemann |
| publishDate |
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| _version_ |
1742475771609350144 |