| id |
amikomlib-3209 |
|---|---|
| record_format |
oai_dc |
| spelling |
amikomlib-32092016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAMarketing Due Diligence, Reconnecting Strategy to Share PriceMalcolm McDonaldAbout this title: At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors,AlsevierTEXT |
| institution |
Universitas Amikom Yogyakarta |
| collection |
Perpustakaan Yogyakarta |
| topic |
About this title: At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, |
| spellingShingle |
About this title: At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, Malcolm McDonald Marketing Due Diligence, Reconnecting Strategy to Share Price |
| description |
|
| format |
TEXT |
| author |
Malcolm McDonald |
| author_facet |
Malcolm McDonald |
| author_sort |
Malcolm McDonald |
| title |
Marketing Due Diligence, Reconnecting Strategy to Share Price |
| title_short |
Marketing Due Diligence, Reconnecting Strategy to Share Price |
| title_full |
Marketing Due Diligence, Reconnecting Strategy to Share Price |
| title_fullStr |
Marketing Due Diligence, Reconnecting Strategy to Share Price |
| title_full_unstemmed |
Marketing Due Diligence, Reconnecting Strategy to Share Price |
| title_sort |
marketing due diligence, reconnecting strategy to share price |
| publisher |
Alsevier |
| publishDate |
|
| _version_ |
1742475772019343360 |