Marketing Due Diligence, Reconnecting Strategy to Share Price

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Bibliographic Details
Main Author:	Malcolm McDonald
Format:	TEXT
Published:	Alsevier
Subjects:	About this title: At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors,
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