eBrands building an internet business at breakneck speed

eBrands building an internet business at breakneck speed

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Bibliographic Details
Main Author: Phil Carpenter
Format: TEXT
Published: Harvard Business School Press
Subjects:
Amazon.com Review The Internet and brands are probably the two hottest business topics of the moment. So Phil Carpenters timely book eBrands, which looks at building brands on the Internet, scores a double whammy on the business groove-o-meter. Carpenter
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