Service Leadership : The Quest for Competitive Advantage

Service Leadership : The Quest for Competitive Advantage

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Bibliographic Details
Main Author: Svafa Gronfeldt
Format: TEXT
Published: Sage Publications
Subjects:
About this title: Providing a solid focus on strategy throughout the text, this book introduces and operationalizes a new concept - service leadership. The authors provide discussions of methods associated with the identification and tracking of customer n
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