APA (7th ed.) Citation

Simkin, L. Marketing Planning A Workbook For Marketing Managers, 1e. South-Westren Publishing Co.

Chicago Style (17th ed.) Citation

Simkin, Lyndon. Marketing Planning A Workbook For Marketing Managers, 1e. South-Westren Publishing Co.

MLA (8th ed.) Citation

Simkin, Lyndon. Marketing Planning A Workbook For Marketing Managers, 1e. South-Westren Publishing Co.

Warning: These citations may not always be 100% accurate.