APA (7th ed.) Citation

Kelley, L. D. Advertising Media Planning: A Brand Management Approach. McGraw Hill.

Chicago Style (17th ed.) Citation

Kelley, Larry D. Advertising Media Planning: A Brand Management Approach. McGraw Hill.

MLA (8th ed.) Citation

Kelley, Larry D. Advertising Media Planning: A Brand Management Approach. McGraw Hill.

Warning: These citations may not always be 100% accurate.