Advertising Media Planning : A Brand Management Approach

Advertising Media Planning : A Brand Management Approach

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Main Author: Larry D. Kelley
Format: TEXT
Published: McGraw Hill
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With a bigger than ever boom today in advertising - whether in print (newspapers, magazines) or audio-visual (radio, television), planning and placement of advertising has become a big business. This media planning book offers guidance for those who practi
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spelling amikomlib-39012016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAAdvertising Media Planning : A Brand Management ApproachLarry D. KelleyWith a bigger than ever boom today in advertising - whether in print (newspapers, magazines) or audio-visual (radio, television), planning and placement of advertising has become a big business. This media planning book offers guidance for those who practiMcGraw HillTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic With a bigger than ever boom today in advertising - whether in print (newspapers, magazines) or audio-visual (radio, television), planning and placement of advertising has become a big business. This media planning book offers guidance for those who practi
spellingShingle With a bigger than ever boom today in advertising - whether in print (newspapers, magazines) or audio-visual (radio, television), planning and placement of advertising has become a big business. This media planning book offers guidance for those who practi
Larry D. Kelley
Advertising Media Planning : A Brand Management Approach
description
format TEXT
author Larry D. Kelley
author_facet Larry D. Kelley
author_sort Larry D. Kelley
title Advertising Media Planning : A Brand Management Approach
title_short Advertising Media Planning : A Brand Management Approach
title_full Advertising Media Planning : A Brand Management Approach
title_fullStr Advertising Media Planning : A Brand Management Approach
title_full_unstemmed Advertising Media Planning : A Brand Management Approach
title_sort advertising media planning : a brand management approach
publisher McGraw Hill
publishDate
_version_ 1742475952283189248

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