Advertising Media Planning : A Brand Management Approach

Advertising Media Planning : A Brand Management Approach

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Bibliographic Details
Main Author: Larry D. Kelley
Format: TEXT
Published: McGraw Hill
Subjects:
With a bigger than ever boom today in advertising - whether in print (newspapers, magazines) or audio-visual (radio, television), planning and placement of advertising has become a big business. This media planning book offers guidance for those who practi
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