Advertising Media Planning : A Brand Management Approach

Kaydedildi:

Detaylı Bibliyografya
Yazar:	Larry D. Kelley
Materyal Türü:	TEXT
Baskı/Yayın Bilgisi:	McGraw Hill
Konular:	With a bigger than ever boom today in advertising - whether in print (newspapers, magazines) or audio-visual (radio, television), planning and placement of advertising has become a big business. This media planning book offers guidance for those who practi
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

PINJAM

Benzer Materyaller

Citra dan Kekerasan simbolik dalam iklan perusahaan televisiFitri Adona
Yazar:: Adona, Fitri
Baskı/Yayın Bilgisi: (2006)

Advertising Media Planning
Yazar:: SISSORS, Jack Z
Baskı/Yayın Bilgisi: (1995)

Media Planning: A Practical Guide 3rd ed
Yazar:: SURMANEK, Jim
Baskı/Yayın Bilgisi: (1995)

The Media Handbook
Yazar:: KATZ, Helen
Baskı/Yayın Bilgisi: (1995)

Radios niche marketing revolution future sellGodfrey W. Herweg, Ashley Page Herweg
Yazar:: Herweg, Godfrey W
Baskı/Yayın Bilgisi: (1997)

Radio Advertising How To Sell It & Write It
Yazar:: Robinson, Sol
Baskı/Yayın Bilgisi: (1974)

Understanding India cultural influences on India television coomercials
Yazar:: CHATTOPADHYAY, Rohitashya
Baskı/Yayın Bilgisi: (2014)

Advertising Media Planning.
Yazar:: Sissors, Jack Z.
Baskı/Yayın Bilgisi: (2002)

Media Planning Workbook : With Discussions and Problems
Yazar:: Goodrich, William B.
Baskı/Yayın Bilgisi: (1996)

Advertising And Promotion: an Integrated Marketing Communications Perspective 4th ed.
Yazar:: Belch, George E., ve diğerleri
Baskı/Yayın Bilgisi: (1998)

Contemporary Advertising William F. Arens
Yazar:: Arens, William F., ve diğerleri
Baskı/Yayın Bilgisi: (1999)

Manajemen newsroom surat kabar Bernas Jogja, Harian Jogja, Kedaulatan Rakyat dan Radar Jogja dalam pemberitaan penjaringan calon anggota komisi informasi Provinsi Daerah Istimewa Yogyakarta
Yazar:: Ispandriarno, Lukas S.
Baskı/Yayın Bilgisi: (2011)

Copywriting successful writing for design, advertising and marketing
Yazar:: SHAW, Mark
Baskı/Yayın Bilgisi: (2009)

Aplikasi desain grafis untuk periklanan
Yazar:: Suyanto, M.
Baskı/Yayın Bilgisi: (2004)

Advertising Management Rajeev Batra, John G. Myers, David A. Aaker
Yazar:: Batra, Rajeev
Baskı/Yayın Bilgisi: (1996)

Advertising Principles & Practice William Wells, John Burnett, Sandra Moriarty
Yazar:: WELLS, William
Baskı/Yayın Bilgisi: (1998)

Advertising promotion supplemental aspects of integrated marketing communicationsTerence A. Shimps
Yazar:: SHIMP, Terence A.
Baskı/Yayın Bilgisi: (2000)

Advertising communications & promotion managementJohn R. Rossiter, Larry Percy
Yazar:: Rossiter, John R
Baskı/Yayın Bilgisi: (1997)

Advertising principles and practice William Wells, John Burnett, Sandra Moriarty
Yazar:: WELLS, William
Baskı/Yayın Bilgisi: (2000)

Advertising cultures
Yazar:: Nixon, Sean
Baskı/Yayın Bilgisi: (2003)

Advertising principles and practice ed.6
Yazar:: WELLS, William
Baskı/Yayın Bilgisi: (2003)

Advertising principles & practiceWilliam Wells, Sandra Moriarty and John Burnett
Yazar:: WELLS, William
Baskı/Yayın Bilgisi: (2006)

Advertising strategy creative tactics from the outside/inTom Altstiel and Jean Grow
Yazar:: Altstiel, Tom
Baskı/Yayın Bilgisi: (2006)

Advertisingprinciples and effective IMC practiceWilliam Wells et.al
Baskı/Yayın Bilgisi: (2007)

Advertising that makes money
Yazar:: Watono, A.Adji
Baskı/Yayın Bilgisi: (2008)

Advertising principles and effetive IMC pratice
Baskı/Yayın Bilgisi: (2007)

Advertising in modern and postmodern times
Yazar:: Odih, Pamela
Baskı/Yayın Bilgisi: (2007)

Advertising edisi kedelapan
Yazar:: Moriarty, Sandra
Baskı/Yayın Bilgisi: (2011)

Advertising, the Media and Globalisation: A World in Motion
Yazar:: Sinclair, John
Baskı/Yayın Bilgisi: (2012)

Advertising Creative strategy Copy Design / Tom Altstiel dan Jean Grow
Yazar:: Altstiel, Tom
Baskı/Yayın Bilgisi: (2014)

Advertising Planning Implementation and Control
Yazar:: Nylen, David W.
Baskı/Yayın Bilgisi: (1975)

Advertising Procedure ninth edition
Yazar:: Russell, Thomas
Baskı/Yayın Bilgisi: (1986)

Advertising Edisi 8/Sandra Moriaty
Yazar:: Moriarty, Sandra
Baskı/Yayın Bilgisi: (2009)

Advertising creative strategy, copy and design 5th ed. / Tom Altstiel
Yazar:: Altstiel, Tom, ve diğerleri
Baskı/Yayın Bilgisi: (2020)

Advertising and promotionan integrated marketing communications perspectiveGeorge E. Belch, Michael A. Belch
Yazar:: Belch, George E
Baskı/Yayın Bilgisi: (2001)

Advertising and integrated brand promotion
Yazar:: O Guinn, Thomas C.
Baskı/Yayın Bilgisi: (2003)

Advertising and integrated brand promotion ed.3
Yazar:: O Guinn, Thomas C.
Baskı/Yayın Bilgisi: (2003)

Advertising and promotion
Yazar:: Belch, George E.
Baskı/Yayın Bilgisi: (2001)

Advertising and integrated brand promotionThomas C. O Guin, Chris T. Allen, Richard J.Semenik
Yazar:: O Guin, Thomas C.
Baskı/Yayın Bilgisi: (2003)

Advertising and Promotionan integrated marketing communications perpectiveGeorge E. Belch and Michael A. Belch
Yazar:: Belch, George E.
Baskı/Yayın Bilgisi: (2007)