APA (7th ed.) Citation

Lancaster, G. The Art of Marketing Vol. 1: Introduction To Marketing , A Step By Step Guide To All The Tools Of Marketing. Crest Publishing House.

Chicago Style (17th ed.) Citation

Lancaster, Geoff. The Art of Marketing Vol. 1: Introduction To Marketing , A Step By Step Guide To All The Tools Of Marketing. Crest Publishing House.

MLA (8th ed.) Citation

Lancaster, Geoff. The Art of Marketing Vol. 1: Introduction To Marketing , A Step By Step Guide To All The Tools Of Marketing. Crest Publishing House.

Warning: These citations may not always be 100% accurate.