Hermawan Kartajaya On Positioning; Seri 9 Elemen Marketing

Hermawan Kartajaya On Positioning; Seri 9 Elemen Marketing

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Bibliographic Details
Main Author:	Hermawan Kartajaya
Format:	TEXT
Published:	Mizan
Subjects:	Selama ini, positioning dikenal sebagai strategi untuk menguasai pikiran konsumen dengan penawaran perusahaan kita. Saya mendefinisikan positioning sebagai strategi untuk mengarahkan para pelanggan. Positioning adalah upaya membangun kesan di benak konsume
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