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Bibliographic Details
Main Author:
Philip Kotler
Format:
TEXT
Published:
Erlangga
Subjects:
Pemasaran adalah subjek yang sangat penting bagi para pemasar profesional, seperti perwakilan penjualan, pengecer, eksekutif periklanan, peneliti pemasaran, manajer produk, manajer merk dan sebagainya. Mereka perlu mengetahui bagaimana merumuskan dan mense
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