The Fall of Advertising & The Rise of PR

The Fall of Advertising & The Rise of PR

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Bibliographic Details
Main Author:	Al Ries
Format:	TEXT
Published:	Gramedia
Subjects:	Dalam salah satu dongeng Aesop, angin dan matahari bertengkar memperebutkan siapa yang lebih kuat di antara keduanya. Saat melihat seorang pengembara yang sedang berjalan, mereka memutuskan untuk menyelesaikan masalah itu dengan jalan mencoba mengusahak
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