Consumer Behavior: Perilaku Konsumen an Strategi Pemasaran

Consumer Behavior: Perilaku Konsumen an Strategi Pemasaran

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Bibliographic Details
Main Author:	J. Paul Peter
Format:	TEXT
Published:	Erlangga
Subjects:	Buku cunsumer behavior: perilaku konsumen dan strategi pemasaran ,edisi ke empat di desain untuk mata kuliah strata satu atoupun pasca sarjana yang berfokus pada teori dan riset perilaku konsumen serta penggunaanya dalam pengembangan srategi pemasaran .
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