Electronic marketing Integrating electronic resources into the Marketing Process

Electronic marketing Integrating electronic resources into the Marketing Process

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Main Author: Joel Reedy
Format: TEXT
Published: The Dryden Press
Subjects:
Synopsis This text for marketing students combines traditional processes of marketing analysis, planning, and implementation, with a new focus on the enhanced speed and targeting ability of the Internet and other electronic resources. The text includes
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id amikomlib-794
record_format oai_dc
spelling amikomlib-7942016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAElectronic marketing Integrating electronic resources into the Marketing ProcessJoel ReedySynopsis This text for marketing students combines traditional processes of marketing analysis, planning, and implementation, with a new focus on the enhanced speed and targeting ability of the Internet and other electronic resources. The text includes The Dryden PressTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic Synopsis This text for marketing students combines traditional processes of marketing analysis, planning, and implementation, with a new focus on the enhanced speed and targeting ability of the Internet and other electronic resources. The text includes
spellingShingle Synopsis This text for marketing students combines traditional processes of marketing analysis, planning, and implementation, with a new focus on the enhanced speed and targeting ability of the Internet and other electronic resources. The text includes
Joel Reedy
Electronic marketing Integrating electronic resources into the Marketing Process
description
format TEXT
author Joel Reedy
author_facet Joel Reedy
author_sort Joel Reedy
title Electronic marketing Integrating electronic resources into the Marketing Process
title_short Electronic marketing Integrating electronic resources into the Marketing Process
title_full Electronic marketing Integrating electronic resources into the Marketing Process
title_fullStr Electronic marketing Integrating electronic resources into the Marketing Process
title_full_unstemmed Electronic marketing Integrating electronic resources into the Marketing Process
title_sort electronic marketing integrating electronic resources into the marketing process
publisher The Dryden Press
publishDate
_version_ 1742477021179543552

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