Electronic marketing Integrating electronic resources into the Marketing Process

Electronic marketing Integrating electronic resources into the Marketing Process

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Bibliographic Details
Main Author: Shauna Schullo
Format: TEXT
Published: The Dryden Press
Subjects:
Synopsis This text for marketing students combines traditional processes of marketing analysis, planning, and implementation, with a new focus on the enhanced speed and targeting ability of the Internet and other electronic resources. The text includes
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