APA (7th ed.) Citation

Zimmerman, K. Electronic marketing Integrating electronic resources into the Marketing Process. The Dryden Press.

Chicago Style (17th ed.) Citation

Zimmerman, Kenneth. Electronic Marketing Integrating Electronic Resources into the Marketing Process. The Dryden Press.

MLA (8th ed.) Citation

Zimmerman, Kenneth. Electronic Marketing Integrating Electronic Resources into the Marketing Process. The Dryden Press.

Warning: These citations may not always be 100% accurate.