Electronic marketing Integrating electronic resources into the Marketing Process

Electronic marketing Integrating electronic resources into the Marketing Process

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Main Author: Kenneth Zimmerman
Format: TEXT
Published: The Dryden Press
Subjects:
Synopsis This text for marketing students combines traditional processes of marketing analysis, planning, and implementation, with a new focus on the enhanced speed and targeting ability of the Internet and other electronic resources. The text includes
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id amikomlib-796
record_format oai_dc
spelling amikomlib-7962016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAElectronic marketing Integrating electronic resources into the Marketing ProcessKenneth ZimmermanSynopsis This text for marketing students combines traditional processes of marketing analysis, planning, and implementation, with a new focus on the enhanced speed and targeting ability of the Internet and other electronic resources. The text includes The Dryden PressTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic Synopsis This text for marketing students combines traditional processes of marketing analysis, planning, and implementation, with a new focus on the enhanced speed and targeting ability of the Internet and other electronic resources. The text includes
spellingShingle Synopsis This text for marketing students combines traditional processes of marketing analysis, planning, and implementation, with a new focus on the enhanced speed and targeting ability of the Internet and other electronic resources. The text includes
Kenneth Zimmerman
Electronic marketing Integrating electronic resources into the Marketing Process
description
format TEXT
author Kenneth Zimmerman
author_facet Kenneth Zimmerman
author_sort Kenneth Zimmerman
title Electronic marketing Integrating electronic resources into the Marketing Process
title_short Electronic marketing Integrating electronic resources into the Marketing Process
title_full Electronic marketing Integrating electronic resources into the Marketing Process
title_fullStr Electronic marketing Integrating electronic resources into the Marketing Process
title_full_unstemmed Electronic marketing Integrating electronic resources into the Marketing Process
title_sort electronic marketing integrating electronic resources into the marketing process
publisher The Dryden Press
publishDate
_version_ 1742477025867726848

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