Electronic marketing Integrating electronic resources into the Marketing Process

Electronic marketing Integrating electronic resources into the Marketing Process

Saved in:
Bibliographic Details
Main Author: Kenneth Zimmerman
Format: TEXT
Published: The Dryden Press
Subjects:
Synopsis This text for marketing students combines traditional processes of marketing analysis, planning, and implementation, with a new focus on the enhanced speed and targeting ability of the Internet and other electronic resources. The text includes
Tags: Add Tag
No Tags, Be the first to tag this record!
PINJAM

Similar Items

Similar Items