APA (7th ed.) Citation

Shimp, T. A. Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications. The Dryden Press.

Chicago Style (17th ed.) Citation

Shimp, Terence A. Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications. The Dryden Press.

MLA (8th ed.) Citation

Shimp, Terence A. Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications. The Dryden Press.

Warning: These citations may not always be 100% accurate.