Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications

Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications

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Main Author: Terence A. Shimp
Format: TEXT
Published: The Dryden Press
Subjects:
Synopsis: OVERVIEW The fifth edition of Terence Shimps market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of
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spelling amikomlib-7972016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAAdvertising Promotion: Supplemental Aspects of Integrated Marketing CommunicationsTerence A. ShimpSynopsis: OVERVIEW The fifth edition of Terence Shimps market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of The Dryden PressTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic Synopsis: OVERVIEW The fifth edition of Terence Shimps market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of
spellingShingle Synopsis: OVERVIEW The fifth edition of Terence Shimps market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of
Terence A. Shimp
Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications
description
format TEXT
author Terence A. Shimp
author_facet Terence A. Shimp
author_sort Terence A. Shimp
title Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications
title_short Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications
title_full Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications
title_fullStr Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications
title_full_unstemmed Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications
title_sort advertising promotion: supplemental aspects of integrated marketing communications
publisher The Dryden Press
publishDate
_version_ 1742477028391649280

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