Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications

Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications

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Opis bibliograficzny
1. autor:	Terence A. Shimp
Format:	TEXT
Wydane:	The Dryden Press
Hasła przedmiotowe:	Synopsis: OVERVIEW The fifth edition of Terence Shimps market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of
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