Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications

Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications

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Bibliographic Details
Main Author: Terence A. Shimp
Format: TEXT
Published: The Dryden Press
Subjects:
Synopsis: OVERVIEW The fifth edition of Terence Shimps market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of
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