Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications

Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications

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Bibliografiska uppgifter
Huvudupphovsman: Terence A. Shimp
Materialtyp: TEXT
Publicerad: The Dryden Press
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Synopsis: OVERVIEW The fifth edition of Terence Shimps market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of
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