Contemporary Marketing 1999

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Main Author:	Louis E. Boone
Format:	TEXT
Published:	The Dryden Press
Subjects:	This is an updated version of the 1998 Contemporary Marketing Wired text. An entire chapter has been devoted to relationship marketing, including coverage of database marketing, strategic alliances, co-marketing/co-branding, and dedicated sales forces.
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id	amikomlib-799
record_format	oai_dc
spelling	amikomlib-7992016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAContemporary Marketing 1999Louis E. BooneThis is an updated version of the 1998 Contemporary Marketing Wired text. An entire chapter has been devoted to relationship marketing, including coverage of database marketing, strategic alliances, co-marketing/co-branding, and dedicated sales forces.The Dryden PressTEXT
institution	Universitas Amikom Yogyakarta
collection	Perpustakaan Yogyakarta
topic	This is an updated version of the 1998 Contemporary Marketing Wired text. An entire chapter has been devoted to relationship marketing, including coverage of database marketing, strategic alliances, co-marketing/co-branding, and dedicated sales forces.
spellingShingle	This is an updated version of the 1998 Contemporary Marketing Wired text. An entire chapter has been devoted to relationship marketing, including coverage of database marketing, strategic alliances, co-marketing/co-branding, and dedicated sales forces. Louis E. Boone Contemporary Marketing 1999
description
format	TEXT
author	Louis E. Boone
author_facet	Louis E. Boone
author_sort	Louis E. Boone
title	Contemporary Marketing 1999
title_short	Contemporary Marketing 1999
title_full	Contemporary Marketing 1999
title_fullStr	Contemporary Marketing 1999
title_full_unstemmed	Contemporary Marketing 1999
title_sort	contemporary marketing 1999
publisher	The Dryden Press
publishDate
_version_	1742477033522331648

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