Contemporary Marketing 1999

Contemporary Marketing 1999

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Bibliographic Details
Main Author:	Louis E. Boone
Format:	TEXT
Published:	The Dryden Press
Subjects:	This is an updated version of the 1998 Contemporary Marketing Wired text. An entire chapter has been devoted to relationship marketing, including coverage of database marketing, strategic alliances, co-marketing/co-branding, and dedicated sales forces.
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