Marketing Research: Methodological Foundations

Marketing Research: Methodological Foundations

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Main Author: Gilbert A. Churchill, Jr.
Format: TEXT
Published: The Dryden Press
Subjects:
Synopsis: This best-selling text prepares students for effective decision making in employment through its managerial perspective on the quantitative and qualitative aspects of marketing research. Churchills unique organisation allows students to develop
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id amikomlib-806
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spelling amikomlib-8062016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAMarketing Research: Methodological FoundationsGilbert A. Churchill, Jr.Synopsis: This best-selling text prepares students for effective decision making in employment through its managerial perspective on the quantitative and qualitative aspects of marketing research. Churchills unique organisation allows students to developThe Dryden PressTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic Synopsis: This best-selling text prepares students for effective decision making in employment through its managerial perspective on the quantitative and qualitative aspects of marketing research. Churchills unique organisation allows students to develop
spellingShingle Synopsis: This best-selling text prepares students for effective decision making in employment through its managerial perspective on the quantitative and qualitative aspects of marketing research. Churchills unique organisation allows students to develop
Gilbert A. Churchill, Jr.
Marketing Research: Methodological Foundations
description
format TEXT
author Gilbert A. Churchill, Jr.
author_facet Gilbert A. Churchill, Jr.
author_sort Gilbert A. Churchill, Jr.
title Marketing Research: Methodological Foundations
title_short Marketing Research: Methodological Foundations
title_full Marketing Research: Methodological Foundations
title_fullStr Marketing Research: Methodological Foundations
title_full_unstemmed Marketing Research: Methodological Foundations
title_sort marketing research: methodological foundations
publisher The Dryden Press
publishDate
_version_ 1742477052950347776

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