APA (7th ed.) Citation

Mullins, J. W. Marketing Strategy: A Decision Focused Approach. McGraw Hill.

Chicago Style (17th ed.) Citation

Mullins, John W. Marketing Strategy: A Decision Focused Approach. McGraw Hill.

MLA (8th ed.) Citation

Mullins, John W. Marketing Strategy: A Decision Focused Approach. McGraw Hill.

Warning: These citations may not always be 100% accurate.