Basic Marketing; A Global-Managerial Approach, 16e

Basic Marketing; A Global-Managerial Approach, 16e

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Библиографические подробности
Главный автор:	Joseph P. Cannon
Формат:	TEXT
Опубликовано:	McGraw Hill
Предметы:	Basic Marketing 16e builds on the foundation pillars of previous editions ndash; the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the four Ps to the introductory marketi
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