Basic Marketing; A Global-Managerial Approach, 16e

Basic Marketing; A Global-Managerial Approach, 16e

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Bibliographic Details
Main Author: Joseph P. Cannon
Format: TEXT
Published: McGraw Hill
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Basic Marketing 16e builds on the foundation pillars of previous editions ndash; the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the four Ps to the introductory marketi
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