Advertising and Promotion : An Integrated Marketing Communications Perspective

Advertising and Promotion : An Integrated Marketing Communications Perspective

Saved in:
Bibliographic Details
Main Author: Michael A. Belch
Format: TEXT
Published: McGraw Hill
Subjects:
As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consu
Tags: Add Tag
No Tags, Be the first to tag this record!
PINJAM
id amikomlib-915
record_format oai_dc
spelling amikomlib-9152016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAAdvertising and Promotion : An Integrated Marketing Communications PerspectiveMichael A. BelchAs the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consuMcGraw HillTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consu
spellingShingle As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consu
Michael A. Belch
Advertising and Promotion : An Integrated Marketing Communications Perspective
description
format TEXT
author Michael A. Belch
author_facet Michael A. Belch
author_sort Michael A. Belch
title Advertising and Promotion : An Integrated Marketing Communications Perspective
title_short Advertising and Promotion : An Integrated Marketing Communications Perspective
title_full Advertising and Promotion : An Integrated Marketing Communications Perspective
title_fullStr Advertising and Promotion : An Integrated Marketing Communications Perspective
title_full_unstemmed Advertising and Promotion : An Integrated Marketing Communications Perspective
title_sort advertising and promotion : an integrated marketing communications perspective
publisher McGraw Hill
publishDate
_version_ 1742477098475323392

Similar Items