APA (7th ed.) Citation

Mullins, J. W. Marketing Management: A strategic decision-making approach. McGraw Hill.

Chicago Style (17th ed.) Citation

Mullins, John W. Marketing Management: A Strategic Decision-making Approach. McGraw Hill.

MLA (8th ed.) Citation

Mullins, John W. Marketing Management: A Strategic Decision-making Approach. McGraw Hill.

Warning: These citations may not always be 100% accurate.