APA (7th ed.) Citation

Jr, W. D. P. Basic Marketing: A global-managerial approach. McGraw Hill.

Chicago Style (17th ed.) Citation

Jr, William D. Perreault. Basic Marketing: A Global-managerial Approach. McGraw Hill.

MLA (8th ed.) Citation

Jr, William D. Perreault. Basic Marketing: A Global-managerial Approach. McGraw Hill.

Warning: These citations may not always be 100% accurate.