Basic Marketing: a global-managerial approach
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amikomlib-9342016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTABasic Marketing: a global-managerial approachWilliam D. Perreault JrThis work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, relaMcGraw HillTEXT |
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Universitas Amikom Yogyakarta |
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Perpustakaan Yogyakarta |
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This work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, rela |
| spellingShingle |
This work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, rela William D. Perreault Jr Basic Marketing: a global-managerial approach |
| description |
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| format |
TEXT |
| author |
William D. Perreault Jr |
| author_facet |
William D. Perreault Jr |
| author_sort |
William D. Perreault Jr |
| title |
Basic Marketing: a global-managerial approach |
| title_short |
Basic Marketing: a global-managerial approach |
| title_full |
Basic Marketing: a global-managerial approach |
| title_fullStr |
Basic Marketing: a global-managerial approach |
| title_full_unstemmed |
Basic Marketing: a global-managerial approach |
| title_sort |
basic marketing: a global-managerial approach |
| publisher |
McGraw Hill |
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1742477103269412864 |