Mccarthy, E. J. Basic Marketing: A global-managerial approach. McGraw Hill.
Chicago Style (17th ed.) CitationMccarthy, E. Jerome. Basic Marketing: A Global-managerial Approach. McGraw Hill.
MLA (8th ed.) CitationMccarthy, E. Jerome. Basic Marketing: A Global-managerial Approach. McGraw Hill.
Warning: These citations may not always be 100% accurate.