Basic Marketing: a global-managerial approach

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Main Author: E. Jerome Mccarthy
Format: TEXT
Published: McGraw Hill
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id amikomlib-935
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spelling amikomlib-9352016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTABasic Marketing: a global-managerial approachE. Jerome MccarthyThis work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, relaMcGraw HillTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic This work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, rela
spellingShingle This work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, rela
E. Jerome Mccarthy
Basic Marketing: a global-managerial approach
description
format TEXT
author E. Jerome Mccarthy
author_facet E. Jerome Mccarthy
author_sort E. Jerome Mccarthy
title Basic Marketing: a global-managerial approach
title_short Basic Marketing: a global-managerial approach
title_full Basic Marketing: a global-managerial approach
title_fullStr Basic Marketing: a global-managerial approach
title_full_unstemmed Basic Marketing: a global-managerial approach
title_sort basic marketing: a global-managerial approach
publisher McGraw Hill
publishDate
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