Basic Marketing: a global-managerial approach
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amikomlib-9352016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTABasic Marketing: a global-managerial approachE. Jerome MccarthyThis work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, relaMcGraw HillTEXT |
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Universitas Amikom Yogyakarta |
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Perpustakaan Yogyakarta |
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This work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, rela |
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This work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, rela E. Jerome Mccarthy Basic Marketing: a global-managerial approach |
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TEXT |
author |
E. Jerome Mccarthy |
author_facet |
E. Jerome Mccarthy |
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E. Jerome Mccarthy |
title |
Basic Marketing: a global-managerial approach |
title_short |
Basic Marketing: a global-managerial approach |
title_full |
Basic Marketing: a global-managerial approach |
title_fullStr |
Basic Marketing: a global-managerial approach |
title_full_unstemmed |
Basic Marketing: a global-managerial approach |
title_sort |
basic marketing: a global-managerial approach |
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McGraw Hill |
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1742477103475982336 |