Contemporary Advertising, 10e

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Main Author:	William F. Arens
Format:	TEXT
Published:	McGraw Hill
Subjects:	Synopsis: Part I: Advertising Perspectives Chapter 1 What is Advertising Today? Chapter 2 The Evolution of Advertising Chapter 3 The Economic, Social and Regulatory Aspects of AdvertisingChapter 4 The Scope of Advertising: From Local to Global Part II: Cr
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id	amikomlib-942
record_format	oai_dc
spelling	amikomlib-9422016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAContemporary Advertising, 10eWilliam F. ArensSynopsis: Part I: Advertising Perspectives Chapter 1 What is Advertising Today? Chapter 2 The Evolution of Advertising Chapter 3 The Economic, Social and Regulatory Aspects of AdvertisingChapter 4 The Scope of Advertising: From Local to Global Part II: CrMcGraw HillTEXT
institution	Universitas Amikom Yogyakarta
collection	Perpustakaan Yogyakarta
topic	Synopsis: Part I: Advertising Perspectives Chapter 1 What is Advertising Today? Chapter 2 The Evolution of Advertising Chapter 3 The Economic, Social and Regulatory Aspects of AdvertisingChapter 4 The Scope of Advertising: From Local to Global Part II: Cr
spellingShingle	Synopsis: Part I: Advertising Perspectives Chapter 1 What is Advertising Today? Chapter 2 The Evolution of Advertising Chapter 3 The Economic, Social and Regulatory Aspects of AdvertisingChapter 4 The Scope of Advertising: From Local to Global Part II: Cr William F. Arens Contemporary Advertising, 10e
description
format	TEXT
author	William F. Arens
author_facet	William F. Arens
author_sort	William F. Arens
title	Contemporary Advertising, 10e
title_short	Contemporary Advertising, 10e
title_full	Contemporary Advertising, 10e
title_fullStr	Contemporary Advertising, 10e
title_full_unstemmed	Contemporary Advertising, 10e
title_sort	contemporary advertising, 10e
publisher	McGraw Hill
publishDate
_version_	1742477105228152832

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