Contemporary Advertising, 10e

Contemporary Advertising, 10e

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Bibliographic Details
Main Author:	William F. Arens
Format:	TEXT
Published:	McGraw Hill
Subjects:	Synopsis: Part I: Advertising Perspectives Chapter 1 What is Advertising Today? Chapter 2 The Evolution of Advertising Chapter 3 The Economic, Social and Regulatory Aspects of AdvertisingChapter 4 The Scope of Advertising: From Local to Global Part II: Cr
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