International Business : The Challenge of Global Competition

International Business : The Challenge of Global Competition

Saved in:
Bibliographic Details
Main Author: Donald A. Ball
Format: TEXT
Published: McGraw Hill
Subjects:
This edition has been updated to reflect world events and their ramifications on international business. It includes three case studies illustrating the challenges and principles of international marketing, and encourages students to apply chapter concepts
Tags: Add Tag
No Tags, Be the first to tag this record!
PINJAM
id amikomlib-943
record_format oai_dc
spelling amikomlib-9432016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAInternational Business : The Challenge of Global CompetitionDonald A. BallThis edition has been updated to reflect world events and their ramifications on international business. It includes three case studies illustrating the challenges and principles of international marketing, and encourages students to apply chapter conceptsMcGraw HillTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic This edition has been updated to reflect world events and their ramifications on international business. It includes three case studies illustrating the challenges and principles of international marketing, and encourages students to apply chapter concepts
spellingShingle This edition has been updated to reflect world events and their ramifications on international business. It includes three case studies illustrating the challenges and principles of international marketing, and encourages students to apply chapter concepts
Donald A. Ball
International Business : The Challenge of Global Competition
description
format TEXT
author Donald A. Ball
author_facet Donald A. Ball
author_sort Donald A. Ball
title International Business : The Challenge of Global Competition
title_short International Business : The Challenge of Global Competition
title_full International Business : The Challenge of Global Competition
title_fullStr International Business : The Challenge of Global Competition
title_full_unstemmed International Business : The Challenge of Global Competition
title_sort international business : the challenge of global competition
publisher McGraw Hill
publishDate
_version_ 1742477105428430848

Similar Items