International Business : The Challenge of Global Competition

International Business : The Challenge of Global Competition

Saved in:
Bibliographic Details
Main Author: Donald A. Ball
Format: TEXT
Published: McGraw Hill
Subjects:
This edition has been updated to reflect world events and their ramifications on international business. It includes three case studies illustrating the challenges and principles of international marketing, and encourages students to apply chapter concepts
Tags: Add Tag
No Tags, Be the first to tag this record!
PINJAM

Similar Items

Similar Items