Marketing Research
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amikomlib-9462016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAMarketing ResearchDonald R. CooperThere are several approaches to teaching marketing research. You could present the big picture and context first, and then break down the overall process into its parts. Or, you could start with techniques and build each into a phase of the overall processMcGraw HillTEXT |
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Universitas Amikom Yogyakarta |
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Perpustakaan Yogyakarta |
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There are several approaches to teaching marketing research. You could present the big picture and context first, and then break down the overall process into its parts. Or, you could start with techniques and build each into a phase of the overall process |
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There are several approaches to teaching marketing research. You could present the big picture and context first, and then break down the overall process into its parts. Or, you could start with techniques and build each into a phase of the overall process Donald R. Cooper Marketing Research |
| description |
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TEXT |
| author |
Donald R. Cooper |
| author_facet |
Donald R. Cooper |
| author_sort |
Donald R. Cooper |
| title |
Marketing Research |
| title_short |
Marketing Research |
| title_full |
Marketing Research |
| title_fullStr |
Marketing Research |
| title_full_unstemmed |
Marketing Research |
| title_sort |
marketing research |
| publisher |
McGraw Hill |
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| _version_ |
1742477106058625024 |