A Preface to Marketing Management

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Main Author:	J.Paul Peter
Format:	TEXT
Published:	McGraw Hill
Subjects:	This book is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors w
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id	amikomlib-956
record_format	oai_dc
spelling	amikomlib-9562016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAA Preface to Marketing ManagementJ.Paul PeterThis book is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors wMcGraw HillTEXT
institution	Universitas Amikom Yogyakarta
collection	Perpustakaan Yogyakarta
topic	This book is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors w
spellingShingle	This book is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors w J.Paul Peter A Preface to Marketing Management
description
format	TEXT
author	J.Paul Peter
author_facet	J.Paul Peter
author_sort	J.Paul Peter
title	A Preface to Marketing Management
title_short	A Preface to Marketing Management
title_full	A Preface to Marketing Management
title_fullStr	A Preface to Marketing Management
title_full_unstemmed	A Preface to Marketing Management
title_sort	preface to marketing management
publisher	McGraw Hill
publishDate
_version_	1742477108346617856

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