Marketing Strategy : A Decision - Focused Approach

Marketing Strategy : A Decision - Focused Approach

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Main Author: Orville C. Walker, Jr.
Format: TEXT
Published: McGraw Hill
Subjects:
Synopsis: Section One: Introduction to StrategyChapter 1 Market-Oriented Perspectives Underlie Successful Corporate, Business and Marketing StrategiesChapter 2 Corporate Strategy Decisions and their Marketing ImplicationsChapter 3 Business Strategies and
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spelling amikomlib-9582016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAMarketing Strategy : A Decision - Focused ApproachOrville C. Walker, Jr.Synopsis: Section One: Introduction to StrategyChapter 1 Market-Oriented Perspectives Underlie Successful Corporate, Business and Marketing StrategiesChapter 2 Corporate Strategy Decisions and their Marketing ImplicationsChapter 3 Business Strategies and McGraw HillTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic Synopsis: Section One: Introduction to StrategyChapter 1 Market-Oriented Perspectives Underlie Successful Corporate, Business and Marketing StrategiesChapter 2 Corporate Strategy Decisions and their Marketing ImplicationsChapter 3 Business Strategies and
spellingShingle Synopsis: Section One: Introduction to StrategyChapter 1 Market-Oriented Perspectives Underlie Successful Corporate, Business and Marketing StrategiesChapter 2 Corporate Strategy Decisions and their Marketing ImplicationsChapter 3 Business Strategies and
Orville C. Walker, Jr.
Marketing Strategy : A Decision - Focused Approach
description
format TEXT
author Orville C. Walker, Jr.
author_facet Orville C. Walker, Jr.
author_sort Orville C. Walker, Jr.
title Marketing Strategy : A Decision - Focused Approach
title_short Marketing Strategy : A Decision - Focused Approach
title_full Marketing Strategy : A Decision - Focused Approach
title_fullStr Marketing Strategy : A Decision - Focused Approach
title_full_unstemmed Marketing Strategy : A Decision - Focused Approach
title_sort marketing strategy : a decision - focused approach
publisher McGraw Hill
publishDate
_version_ 1742477108757659648

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