Marketing Strategy : A Decision - Focused Approach

Marketing Strategy : A Decision - Focused Approach

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Bibliographic Details
Main Author: Orville C. Walker, Jr.
Format: TEXT
Published: McGraw Hill
Subjects:
Synopsis: Section One: Introduction to StrategyChapter 1 Market-Oriented Perspectives Underlie Successful Corporate, Business and Marketing StrategiesChapter 2 Corporate Strategy Decisions and their Marketing ImplicationsChapter 3 Business Strategies and
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