Contemporary Advertising
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amikomlib-9622016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAContemporary AdvertisingWilliam F. ArensContemporary Advertising, 10/e is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the authors ability to pull from real-world experiences, and the clear wriMcGraw HillTEXT |
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Universitas Amikom Yogyakarta |
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Perpustakaan Yogyakarta |
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Contemporary Advertising, 10/e is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the authors ability to pull from real-world experiences, and the clear wri |
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Contemporary Advertising, 10/e is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the authors ability to pull from real-world experiences, and the clear wri William F. Arens Contemporary Advertising |
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TEXT |
author |
William F. Arens |
author_facet |
William F. Arens |
author_sort |
William F. Arens |
title |
Contemporary Advertising |
title_short |
Contemporary Advertising |
title_full |
Contemporary Advertising |
title_fullStr |
Contemporary Advertising |
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Contemporary Advertising |
title_sort |
contemporary advertising |
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McGraw Hill |
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1742477109802041344 |