Contemporary Advertising

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Main Author: William F. Arens
Format: TEXT
Published: McGraw Hill
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id amikomlib-962
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spelling amikomlib-9622016-08-08 00:00:00Resource Centre UNIVERSITAS AMIKOM YOGYAKARTAContemporary AdvertisingWilliam F. ArensContemporary Advertising, 10/e is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the authors ability to pull from real-world experiences, and the clear wriMcGraw HillTEXT
institution Universitas Amikom Yogyakarta
collection Perpustakaan Yogyakarta
topic Contemporary Advertising, 10/e is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the authors ability to pull from real-world experiences, and the clear wri
spellingShingle Contemporary Advertising, 10/e is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the authors ability to pull from real-world experiences, and the clear wri
William F. Arens
Contemporary Advertising
description
format TEXT
author William F. Arens
author_facet William F. Arens
author_sort William F. Arens
title Contemporary Advertising
title_short Contemporary Advertising
title_full Contemporary Advertising
title_fullStr Contemporary Advertising
title_full_unstemmed Contemporary Advertising
title_sort contemporary advertising
publisher McGraw Hill
publishDate
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